Behind the Scenes With ALPHAMAMA and Nina Claire

It's been a colourful start to 2012! This year my goal is to get back into designing and thanks to my darling friend ALPHAMAMA, there are an abundance of creative projects being conjured up!


It's amazing what can be achieved when three healthy, creative, passionate, motivated women combine forces! Only a week before the shoot Anita mentioned to me that she would be shooting a video for her single 'Bad Appel' (it's a fab song! Buy it on iTunes) with animation whizz, Miss Nina Claire! Always up for a fun styling challenge, I whisked myself into action and in no time we were sorting out looks and I was whipping up accessories by hand. I have to say that this video has been my favorite shoot to date. As you may have noticed, I adore colour, and celebrating femininity! This project really allowed my imagination to run wild and I literally created my 'dream world', full of pink tulle, flowers, butterflies and strawberries!

This is harder than it looks!

I adore this look...  Mixing up some flavas!

This outfit went a bit wild! Ooh yeah... we took it there!

This reminds me of Strawberry Shortcake. I adore!

I can't wait to post the finished video. Stay tuned!

Angie x 

ALPHAMAMA EP Launch

"Among the vast ocean of mainstream, middle of the road personalities there stands one woman: a fearless creative force who is passionate about music, life and people. ALPHAMAMA is not your run of the mill singer. She is a forward-thinking, entrepreneurial artist who is dedicated to growing not only her own profile, but also the urban music scene in Australia. She is a producer, arranger, musician, stylist, hair/make-up artist, promoter, booking agent and manager packaged in a hot one-woman dynamo!"

After hanging out with Anita 'ALPHAMAMA' Meiruntu, I've delightfully discovered that she is all that her website describes and more! I was first introduced to ALPHAMAMA through a mutual friend at one of her jam session evenings and I knew right away that this was one woman who I wanted to work with!

Her musical talent and style is phenomenal! The atmosphere she creates at her shows is divine, and her fashion sense is out of sight! Sifting through her wardrobe was like a treasure hunt for me! So much colour, sparkle and pizzaz!!!! She combines glamor with killer kicks and an ode to her Indonesian heritage! The perfect pallet for me to work with!


This Wednesday evening you will be able to see the fruits of our collaboration as well as experience the world of ALPHAMAMA!


Don’t miss the launch of ALPHAMAMA’S self-titled EP on 13 July, at Tone,
16 Wentworth Avenue Surry Hills, Sydney.

Featuring special guest performances by Kween G, Ngaiire, Milan and Mirrah, the show starts at 7.30pm.